You might have already heard of this thing called Twitter. A universe(or Twitterverse) were you put your thoughts up in a stream with others. These publicly posted thoughts are called tweets.
Each tweet that you publicize is limited to 140 characters which synonymously with the SMS being limited to 160 characters has forced people to invent a short hand language to express them selves more efficiently.
The massive volume of content in all tweets is simply to big for anyone to read in real time. Most tweets contain a url for an article that the tweeter wants their readers to know, read or participate in. Since tweets are limited to 140 characters and links are between 17 and 255 characters, including a full size URL can be problematic. Don’t know what a URL is? Let this image explain it for you:
To solve this problem a special kind of web application have been invented. Namely the URL Shortening Services with really short domain-names and resource paths, such as:
This has made sizes of URLs to decrease enourmosly, to be between 18 and 25 characters. 25 characters is way less than 40, 50 and often 70 characters for a link. One of the main downsides with these URL shorterners is that the URL, most of the time, become impossible to parse for meaning, heading, topic and other important informations that a URL can contain.