This is a newly started project as of november 2010. The event will take place in late january 2011 and the web site is fully under construction. More information will be publicized as the work progresses.

SEF is a white hat term derived from the process of Search Engine Optimization(SEO). A SEF:ed website is generally speaking, the nicer brother of SEO. Many times SEO-consultants use techniques that do more harm than good on the overall user experience. Let’s first take a step back to consider why SEO is black hat.

Another wednesday today. So I’ll try to inform you with a term from the design industry that have risen a bit of momentum within the web design community – but mostly by not being a good analogy.